MOOD

A fashion line tied to a location

MOODAPPAREL

The rooftop's palette, cut for sea level.

Collection 001 Santa Monica Spring 2028

Not merchandise. A wardrobe.

Heavyweight cuts in terracotta, sand, coral, and washed black - the same tones as the tile and the sky at 18:42. Designed in Santa Monica, made in limited runs, released with the roof.

Heavyweight MOOD tee in bone, worn with pleated white trousers
Look 001heavyweight tee, bone
Sand tee with orange MOOD print and taped shoulder seams
Look 002tee, sand / orange
Coral tee with tonal MOOD print and orange-lens sunglasses
Look 003tee, coral
Terracotta hoodie with MOOD back print, worn with white cargo trousers
Look 004hoodie, terracotta
Washed black hoodie in profile with black sunglasses
Look 005hoodie, washed black
Black cap with embroidered orange MOOD wordmark
Look 006cap, black / orange
Magenta and orange panelled tee with MOOD shoulder print
Look 007tee, magenta / orange

First access

Collection 001 releases with the roof, in a limited run. The list gets first sizes, first colors, first everything.